by Jamie Smith | Jan 22, 2021 | Industry Insights
We understand the importance for you as a brand to squeeze every possible penny out of your advertising, and more specifically, your TV campaigns. The advertising landscape now looks completely different to how it did 10 years ago, and you may be wondering if TV even...
by Jamie Smith | Jan 11, 2021 | Industry Insights
This article was written by Charlotte Morgan. Mid-Weight Producer @ FOTW How do you make sure you’re running a Covid safe shoot? Filming during a pandemic has it’s challenges but it’s in FOTW & partners versatile state of mind to make sure that things don’t have...
by Jamie Smith | Nov 27, 2020 | Industry Insights
This article was written by Alex Campkin. Information Technology Manager @ FOTW The Challenge Like most companies in the UK and around the world, The COVID-19 pandemic has brought along numerous challenges, one of these being how can we effectively provide seamless...
by Jamie Smith | Oct 29, 2020 | Industry Insights
The rise of second-screening According to data from Thinkbox, around 75% of us are second screening for around 40 minutes a day. That is, watching TV while also looking at our phones, tablets or laptops. These small screens are not the enemy of your TV campaigns, but...